BAMA is a local Charlotte business involved in helping people buy businesses, sell businesses, or hand off their business to an internal management group. It's a complex business to understand, and acquiring a firm understanding was one of the biggest challenges in understanding the brand and how best to organize their website. Live site here.
Leveraging their professional photography, I created a visual-heavy homepage to bring life to a dry subject. Having up-front information on what the company does was key, as they're in a business not many people are informed in.
The Sell-Side, Buy-Side, and Management Buyouts pages share similar layouts. Creating an interesting visual layout for the text-heavy page was key, as well as creating inforgraphic-style visuals to lead the user through a complex process.
The goal here is to highlight BAMA's current engagements in a quick and easy-to-undersand layout. Tabbing the different categories was my way of presenting the user with all the information needed without overwhelming them.
Another information focused page that required a flexibile visual layout to compensate for different sections.