TFF is a movement dedicated to tackling the global challenge of feeding 9 billion people through bold, breakthrough solutions. This is the website for the 2013 Challenge. I lead the creative and design aspects of the site, working directly with our developer to create a seamless desktop to mobile experience. Live site here, though slightly altered since launch.


As still seen on the live site, the pixel pattern in the background subtley shifts into different colors. The idea of the layout and tone of the site was to intrigue and inspire young twenty-somethings to create ways technology could help solve the global hunger problem.


This page sought to describe the 2013 Thought for Food challenge in a clear and actionable way, calling out incentive aspects to participants — prizes in each round, well-known judges, and seeing their idea become a reality.


A heads-up display of the most recent team activity, as well as a thumbnail view of all participating teams.


As part of the website design, a team profile page was also designed. This provides all the details for each team, and becomes more built-out as the challenge goes on. The team logs in, and edits their team page from a back-end dashboard.


A peak at what the backend user dashboard looked like — the user used this screen to provide their personal details, as well as associate themselves with a team.


The TFF Challenge website was one of the first fully responsive websites iSL pushed, and I was glad to be a part of that.

Client: Thought For Food / Syngenta - Type: Web Design, Creative Direction - Date: Early 2013